National communication framework and plan for infant and young child feeding in Bangladesh
The Communication Framework and Plan is a component of the National IYCF Strategy and its goal is to contribute to the reduction of undernutrition and death caused by sub-optimal infant and young child feeding practices. In Bangladesh, as in many other countries, social communication plays a significant role in achieving programme objectives. This communication framework and plan outlines the role of communication in demand creation for basic services and in the adoption of key life saving behaviours and bringing about social norms change related to IYCF. The plan sets out actions for reaching mothers and families through interpersonal and mass media channels and creating an enabling environment for them to adopt healthy behaviours through social actions and supportive policies. This plan has been prepared for 2010-2013 and will be reviewed and extended up to 2016 to fit the national Health, Population and Nutrition Sector Strategy Plan for the period of 2011-2016.
To view full plan, click on attachment below.
