Mass Media
Bangladesh
TV spots
Alive & Thrive produced a set of six television spots with key messages on breastfeeding and complementary issues for the campaign. A round of concept testing helped pintpoint the emotional appeals that would grab people's attention and motivate them to adopt sound infant and young child feeding practices. The TV spots each tell a story featuring people who influence feeding practices such as mother-in-laws, fathers, and health care providers. They focus on six themes identified as gaps in current practices.
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Promotes incorporating animal foods into a baby's diet | Early initiation of breastfeeding Emphasizes the importance of initiating breastfeeding within the first hours of life | Depicts the role fathers can play in the growth and development of their child | ||
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Perception of insufficient milk Addresses the misperception that feeding a child only breastmilk is not enough. | Gives advice to families on how to feed children when their child does not want to eat. | Provides the proper amounts of food to give children at various ages to ensure optimal growth and development. |
Viet Nam
| TV Spots | ||||
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Emphasizes the need to feed only breastmilk and no water for the first 6 months. | Encourages mothers to exclusively breastfeed for the first 6 months. | Early initiation of breastfeeding (extended version) UNICEF, WHO, the Ministry of Health's Centre for Health Education in Viet Nam, and A&T funded this spot on early initiation during World Breastfeeding Week 2010. | ||
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Early initiation of breastfeeding (shorter version) The spot on early initiation from World Breastfeeding Week 2010 was shortened and adapted to use for World Breastfeeding Week 2011. | ||||
