This collection of resources and tools, developed by Alive & Thrive, UNICEF and WHO, supports national governments and their partners in adapting the "Stronger With Breastmilk Only" initiative to their national contexts.

This brief sums up key points media practitioners should know about India's Infant Milk Substitutes (IMS), Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Amendment Act, 2003.

Adopted in 2006, Decree 21 aimed to support optimal infant and young child feeding (IYCF) by limiting how and where breast milk substitutes can be promoted.

Exclusive breastfeeding for the first six months of life is the single most effective intervention for preventing child deaths.