This study examines the enforcement of the International Code of Marketing of Breastmilk Substitutes.

Global milk formula sales grew from ~US$1.5 billion in 1978 to US$55.6 billion in 2019. This remarkable expansion has occurred along two main historical axes.

Monitoring is essential in countries that have implemented the Code as national laws to detect violations and to enable effective interventions to stop or eliminate non-compliant actions.

In this in-depth investigative report, the Bureau of Investigative Journalism documents how multinational baby formula companies, such as Nestlé and Danone, are using social media to market to consumers in South East Asia in ways that raise serious concerns they may violate the BMS Code. 

This slidedeck highlights the findings of a survey of violations of the BMS Code by Japanese companies across Southeast Asia. The survey was conducted by the Southeast Asia office of Alive & Thrive in 2018.