This analysis reveals the associations between the use of commercial milk formula for pregnant women (CMF-PW) and the belief that CMF-PW will make children smarter and healthier as well as  the perceived social norm that CMF-PW use is common among pregnant women.

This case study uses the Philippines' history and advocacy environment around breastfeeding and commercial milk formula marketing to understand the worldwide battle for code implementation.

In Cambodia, A&T works to accelerate progress toward the Ministry of Health’s maternal, infant and young child nutrition (MIYCN) goals through strategic partnerships and the provision of evidence-based guidance and technical assistance.

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.

The BMS industry uses advertisements and news articles in the media to promote its products. This media scan of Cambodia conducted in 2015 highlights the prevalence of these promotional efforts, which often violate the BMS Code.