Jul 19 2021

Breaking the Rules, Stretching the Rules

Breaking the Rules, Stretching the Rules 2017 (BTR 2017) reports on company violations observed from 2014 to 2017. The Rules are the International Code of Marketing of Breastmilk Substitutes and subsequent WHA resolutions (the Code).

Journal article

Jun 03 2021

Globalization, first-foods systems transformations and corporate power: a synthesis of literature and data on the market and political practices of the transnational baby food industry

Global milk formula sales grew from ~US$1.5 billion in 1978 to US$55.6 billion in 2019. This remarkable expansion has occurred along two main historical axes.


Jun 01 2021

Special BMS Code resources collection

Alive & Thrive has launched a special collection of resources on the BMS Code, featuring resources from various organizations around the world.

Guide, Mass communication

Jun 01 2021

Stronger With Breastmilk Only Resources Catalog

This collection of resources and tools, developed by Alive & Thrive, UNICEF and WHO, supports national governments and their partners in adapting the "Stronger With Breastmilk Only" initiative to their national contexts.

Announcement, Handout, Mass communication

May 28 2021

#BMSCodeAt40 Social Media Toolkit

On the Code’s 40th anniversary, we have much to celebrate, but much remains to be done. Join A&T in spreading the word that The Code protects all mothers and babies, and that we must commit to putting #BabiesBeforeProfits and  #ProtectBreastfeeding! 


May 28 2021

Timeline of the International Code of the Marketing of Breastmilk Substitutes

This timeline presents key dates in the development and implementation of the International Code of the Marketing of Breastmilk Substitutes.