Breaking the Rules, Stretching the Rules 2017 (BTR 2017) reports on company violations observed from 2014 to 2017. The Rules are the International Code of Marketing of Breastmilk Substitutes and subsequent WHA resolutions (the Code).

Global milk formula sales grew from ~US$1.5 billion in 1978 to US$55.6 billion in 2019. This remarkable expansion has occurred along two main historical axes.

This report provides updated information on the status of implementing the International Code of Marketing of Breast-milk Substitutes and subsequent relevant World Health Assembly resolutions (“the Code”) in and by countries.