Despite proven benefits, less than half of infants and young children globally are breastfed in accordance with the recommendations of WHO.

This Series paper examines how mother and baby attributes at the individual level interact with breastfeeding determinants at other levels, how these interactions drive breastfeeding outcomes, and what policies and interventions are necessary to achieve optimal breastfeeding. 

Despite increasing evidence about the value and importance of breastfeeding, less than half of the world's infants and young children (aged 0–36 months) are breastfed as recommended. This Series paper examines the social, political, and economic reasons for this problem.

This media scan conducted in Thailand is based on a review of print, online and broadcast advertisements and news and posts on Facebook that mention breastmilk substitutes, bottles and dummies, and breastfeeding. The scan highlighted numerous violations of the BMS Code.

The BMS industry uses advertisements and news articles in the media to promote its products. This media scan of Cambodia conducted in 2015 highlights the prevalence of these promotional efforts, which often violate the BMS Code.