Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

This study reviews the content, implementation, and impacts of policies relating to maternity protection and the Code in Myanmar, the Philippines, Thailand, and Vietnam and analyzes the effects of potential new or amended policies.

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region.

This paper investigates how the International Code of Marketing of Breast-milk Substitutes (the Code) was translated from an international policy framework to protect breastfeeding against inappropriate marketing practices into national level legislation, in the context of the advocacy efforts un

The creation of environments that are more supportive of optimal infant and young child feeding (IYCF) requires countries to enact policies, such as those related to the Maternity Protection Convention, the International Code of Marketing of Breast‐milk Substitutes (the Code), and the Baby‐Friend

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.