Announcement

Aug 01 2021

bms code

BMS Code 40th Anniversary

40 years ago, the world acted to eliminate the inappropriate and harmful marketing of breastmilk substitutes. With partners around the world, Alive & Thrive is marking this important anniversary with a variety of insightful articles and materials. Learn more on our BMS Code page.

Report

Jul 19 2021

Breaking the Rules, Stretching the Rules

Breaking the Rules, Stretching the Rules 2017 (BTR 2017) reports on company violations observed from 2014 to 2017. The Rules are the International Code of Marketing of Breastmilk Substitutes and subsequent WHA resolutions (the Code).

Guide/Manual, Job aid

Jul 19 2021

Code Monitoring Kit

This kit contains a manual and a set of 9 forms for NGOs and government authorities to monitor the International Code of Marketing of Breastmilk Substitutes, relevant WHA resolutions and the Guidance on ending the inappropriate promotion of foods for infants and young children.  The Cod

Brief

Jul 15 2021

The First-Food System: The Importance of Breastfeeding in Global Food Systems Discussions

The first UN Food Systems Summit is a great opportunity for stakeholders to include breastfeeding and breastmilk in the conceptualization of food systems, as outlined in a new Alive & Thrive, FHI Solutions, and Save the Children brief.

Journal article

Jun 03 2021

Globalization, first-foods systems transformations and corporate power: a synthesis of literature and data on the market and political practices of the transnational baby food industry

Global milk formula sales grew from ~US$1.5 billion in 1978 to US$55.6 billion in 2019. This remarkable expansion has occurred along two main historical axes.

 
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