This is a common myth LOL amongst SBCC practitioners! I always say it’s like praying for what you DON’T want. Always better to frame messaging around the benefits, rather than the costs of doing/not doing the behavior. Having said that, if you do address the myths, it’s important to quickly spin to benefits as soon as possible, relative to the target group.
This is a common myth LOL amongst SBCC practitioners! I always say it’s like praying for what you DON’T want. Always better to frame messaging around the benefits, rather than the costs of doing/not doing the behavior. Having said that, if you do address the myths, it’s important to quickly spin to benefits as soon as possible, relative to the target group.