BMS Code demystified on Facebook Live

Aug 04 2021

Thousands of people learned about the International Code of Marketing of Breastmilk Substitutes as it celebrates its 40th anniversary during Facebook Live events featuring world-leading experts.

Mayo fb live
Alive & Thrive was honored to host a live question and answer with one of the world's leading experts on the International Code of Breast-milk Substitutes, David Clark.

In June, shortly after the anniversary of the Code had been launched globally, David Clark  presented an overview of the Code and then answered questions for an hour on Facebook Live. For 25 years, Clark led efforts at UNICEF to support countries to implement the Code across the globe. The event was moderated by Alive & Thrive social media manager Mackenzie Mayo. Watch the broadcast here.

Later in the month, Ellen Sokol, author of the Code Handbook and a global authority on the Code, joined Edouard Zerbo of IBFAN West Africa, to discuss implementation of the Code in West Africa and answer questions on its various aspects. The event was moderated by Ndeye Yaga Sy of Helen Keller International, based in Senegal. The event was co-sponsored by UNICEF, the World Health Organization, IBFAN, and Helen Keller International. Watch the event here. In French

To mark the 40th anniversary of the Code, Alive & Thrive launched a website page on the Code that provides background and insights by thought leaders and includes a variety of resources from organizations around the world. To suggest a resource for the library, please send us an email.  

Do you want to see more live Q&As with MIYCN experts? Let us know in the comments section below!

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