This study aimed to evaluate whether an infant and young child feeding (IYCF) nutrition communication strategy using nurses deliverable radio messages changed beliefs, attitudes, social norms, intentions, and behaviors related to breastfeeding (BF), dietary diversity, and food consistency. Women with children 6 to 24 months were randomly selected from 6 semi-urban, low-income communities in Mexico and nurses delivered scripted messages that were aired seven times a day on three radio stations. Beliefs, attitudes, and intention, but not social norms, about IYCF significantly improved in the intervention communities.

The goal of the Alive & Thrive (A&T) Grants Program (2009 to 2014) was to identify new solutions for scaling up effective and sustainable interventions to improve infant and young child feeding by linking research to program delivery. A&T awarded eight two-year grants in 2010 and four in 2011. The Grants Program was managed by the University of California, Davis.