Building on the proven approach demonstrated in Viet Nam, A&T has established a strong network of committed champions and partners to replicate improvements in maternal, infant and young child nutrition (MIYCN) policies and programs throughout Southeast Asia. A&T, managed by FHI Solutions, is funded by the Bill & Melinda Gates Foundation, Government of Ireland and other donors. A&T’s initial investment in Viet Nam established large-scale advocacy and social and behavior change programs that yielded landmark policy changes and dramatic improvements in exclusive breastfeeding. Unfortunately, due to an increasing percentage of caesarean births and improper maternal and newborn care services in health facilities resulting in unnecessary separation, the initiation of breastfeeding has stagnated.