An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products. Results demonstrate a sharp increase in violations of the WHO Code of Breastmilk Substitutes during the pandemic and point to a need for awareness raising, targeted enforcement, addressing misinformation, holding social media platforms accountable, and mobilizing community monitoring.
Topic(s): BMS Code, Breastfeeding
Audience: Policy makers and legislators, Program designers and implementers
Programs: Strategic use of data