Drivers of behavior (radio): Ethiopia program strategy

28 Dec 15
Topic(s): Breastfeeding, Complementary feeding
Location: Ethiopia
Language(s): English
Audience: Program designers and implementers
Programs: Mass communication
Downloadable PDF(s)
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    Drivers-of-behavior-for-radio_Ethiopia.pdf 509.66 KB

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention. This survey instrument was developed for use in Ethiopia in 2015.