Journal article

Global evidence of persistent violations of the International Code of Marketing of Breast-milk Substitutes: A systematic scoping review (Becker G, 2022. Maternal & Child Nutrition)

04 Apr 22
Topic(s): BMS Code
Location: Global
Language(s): English
Audience: Policy makers and legislators
Organization: Alive & Thrive
Programs: Policy advocacy
Category: Research

This scoping review examined and summarized published evidence from 95 countries on International Code violations from 1981, demonstrating broad range of violations and marketing tactics globally. Using methods including databases, citation tracking, and expert consultation, this review evaluates marketing strategies that target families, health workers, and the public, are increasingly digital and brand-extension oriented, and make use of misleading and inaccurate labeling.