Journal article

Incorporating elements of social franchising in government health services improves the quality of infant and young child feeding counselling services at commune health centres in Viet Nam (Nguyen, P.H., 2014. Health Policy and Planning)

01 Dec 14
Author(s)Phuong H. Nguyen, Sunny S. Kim, Sarah C. Keithly, Nemat Hajeebhoy, Lan M. Tran, Marie T. Ruel, Rahul Rawat, Purnima Menon
Topic(s): Breastfeeding, Complementary feeding, Research, Social franchise model
Location: East Asia Pacific
Language(s): English
Audience: Program designers and implementers
Programs: Interpersonal communication, Social and behavior change, Strategic use of data

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services. Social franchising has been shown effective in reproductive health services in developing countries, but there has not been enough evidence of its role in nutrition services. Facility assessments, staff surveys, counseling observations, client exit interviews, and interview with mothers were collected from Alive & Thrive sites in Viet Nam. Twenty Alive & Thrive health facilities were compared with 12 standard facilities in the areas of structure, process, and outcome. The Alive & Thrive facilities were more likely to have a standalone room for nutrition counseling, have staff who had better IYCF knowledge, and have staff with stronger interpersonal communication skills.