Breastfeeding in Lao PDR is widely socially accepted and strongly supported by government policy. While most infants are breastfed, the practice is often sub-optimal: slow initiation, pre-lacteal feeding, and mixed feeding are common. Breastfeeding initiation rates increased substantially from 19% in 2000 to 39% in 2011, but progress has stalled in the past decade, with initiation rates increasing only to 44% in 2017. Alive & Thrive and Save the Children provide strategic technical assistance to the government to implement the Breastfeeding Model Hospital initiative that deliver high quality breastfeeding and EENC services within a supportive policy environment. This brief makes the case to implement the Breastfeeding Model Hospital initiative in Lao PDR and sets a path forward.