Mass communication as a component of a comprehensive program to achieve IYCF at scale

20 Nov 14
Topic(s): Breastfeeding, Complementary feeding
Location: Bangladesh, Ethiopia, East Asia Pacific
Language(s): English, French
Audience: Policy makers and legislators, Program designers and implementers
Programs: Mass communication, Social and behavior change
Downloadable PDF(s)

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.