Topic(s): Breastfeeding, Complementary feeding
Location: Bangladesh, Ethiopia, Southeast Asia
Language(s): English, French
Audience: Policy makers and legislators, Program designers and implementers
Programs: Mass communication, Social and behavior change
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.