After an A&T program in Nigeria engaged fathers to support complementary feeding practices, this study investigated how household gender roles influenced child feeding in both urban and rural areas. Results show that traditional, normative gender roles of the father as a “provider” and the mother as a “caregiver” were prevalent, although less so in urban areas. Gender roles limited paternal involvement in caregiving and feeding; results point to the need for varied approaches to address gender roles in complementary feeding.