Journal article

Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia (Vinje, K., 2017. Public Health Nutrition)

Topic(s): BMS Code, Breastfeeding, Research
Location: East Asia Pacific
Language(s): English
Audience: Policy makers and legislators
Organization: Alive & Thrive
Programs: Policy advocacy
Category: Monitoring and reporting, Research

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region. These findings point to a need to strengthen the implementation of regulations to align with the International Code of Marketing of Breast-milk Substitutes, protecting infants’ nutrition and health.