The Becoming Breastfeeding Friendly (BBF) initiative provides a guide for countries to assess the enabling environment for breastfeeding policies, programs and scale-up. This study documents the BBF process and outcomes in Myanmar, revealing the initiative was successfully conducted and the environment for scale-up was moderate. Nine recommendations are discussed to strengthen the enabling environment, prioritizing a National Infant and Young Child Feeding Alliance. Lessons are noted to inform considerations for other countries committing to the BBF initiative.