Start strong for a better future posters

02 Jan 19
Topic(s): Breastfeeding, Complementary feeding
Location: Nigeria
Language(s): English
Audience: Mothers and caregivers
Programs: Mass communication
Downloadable PDF(s)
  1. Attachment Size
    DD-Kaduna.pdf 4.11 MB
    DD-Lagos.pdf 317.6 KB
    EBF-Kaduna.pdf 6.04 MB
    EBF-Lagos.pdf 1.06 MB
    EI-Kaduna.pdf 3.85 MB
    EI-Lagos.pdf 829.99 KB

To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States. The campaign (Start Strong for a Better Future) features traditional media spots, posters, pamphlets, messages shared through social media influencers, and targeted outreach materials such as sermon guides for religious leaders. Campaign themes focus on the importance of early initiation of breastfeeding, exclusive breastfeeding, and dietary diversity.