Guide/Manual

Strategic design of mass media: Promoting Breastfeeding in Viet Nam

28 Nov 14
Topic(s): Breastfeeding
Location: East Asia Pacific
Language(s): English
Audience: Policy makers and legislators, Program designers and implementers
Programs: Mass communication, Social and behavior change, Strategic use of data
Downloadable PDF(s)
  1. Attachment Size
    StrategicDesign.pdf 1.68 MB

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

 
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