Toolkit: Infant and young child feeding counseling services: A social franchise model

06 Jan 15
Topic(s): Breastfeeding, Complementary feeding, Social franchise model
Location: East Asia Pacific
Language(s): English
Audience: Program designers and implementers
Programs: Community mobilization, Interpersonal communication, Social and behavior change
Downloadable PDF(s)
  1. Attachment Size
    MTBT-Toolkit-for-Counselling.pdf 3.54 MB

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services. In Viet Nam, Alive & Thrive and the National Institute of Nutrition introduced the Mat Troi Be Tho (MTBT) social franchise model for provision of quality infant and young child feeding (IYCF) counseling services primarily in public health facilities at province, district, and commune levels.

This toolkit catalogues and describes resources developed in Viet Nam for quality IYCF counseling in health facilities. Includes electronic links to guidelines, manuals, job aids, videos, and client materials.