
This paper assesses violations of the Code, as well as Bangladesh’s national legislation, in commercial settings in three cities using relevant NetCode protocols and World Health Assembly Resolutions. Results demonstrated higher proportions of violations in the capital of Dhaka city than in Sylhet and Chattogram cities, in product labels sold without local distributors, and on the internet compared to other forms of media. Violations were found to be prevalent throughout retail outlets both in promotion and labeling, highlighting a need for stronger Code and legislation enforcement, allocation of resources to sensitize retail stores, and increased monitoring. Previous studies in the country have focused on health facilities, and this study fills a gap in research as promotion strategies in both retail outlets and media intensify.