The brief highlights key factors to scale up IYCF with impact based on a review of lessons learned from the A&T initiative and other successful global nutrition programs. It provides clear direction on what can be adapted in India to achieve results by optimizing the use of existing platforms (the National Health Mission (NHM), Integrated Child Development Services Scheme (ICDS), Self Help Groups, and mass media). The brief is a useful tool to inform government strategies and guidelines to ensure high coverage of IYCF information and services.