The goal of this project was to assess the willingness of parents and caregivers of children under the age of 5 to purchase a lipid-based nutrient supplement (LNS) for their children on a weekly basis. In February, 2012, 128 respondents from 108 households with 6 to 24-month-old children had the opportunity to sample the LNS in their homes. Respondents were then asked what they were willing or unwilling to pay for the product on the market and participated in a market simulation. Almost all (96 percent) had a positive willingness to pay (WTP) and 25 percent were willing to pay the equivalent of at least $1.05 (likely the minimum unsubsidized price) of the LNS for one week for one child.