Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

This set of counseling cards used in community settings complements the larger set of counseling cards used in health facilities.

This set of 15 two-page reproductive health center profiles provide an overview of infant and young child feeding practices and MTBT social franchise activities. Each profile lists the franchise facility and contact information.

This set of of 15 two-page provincial profiles provides an overview of infant and young child feeding practices and MTBT social franchise activities. Each profile lists the franchise facility and contact information.