This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.

The resources below provide MNCH program leaders and implementers with tools for delivering maternal nutrition programs at scale. The materials were originally developed in 2016 by the Government of Bangladesh, BRAC, and Alive & Thrive. The program was funded by Global Affairs Canada.

Alive & Thrive used the tools presented in this document to implement its maternal nutrition program from 2015-2016.

These two infographics summarize Alive & Thrive’s work in Bangladesh from 2009 to 2014. The rigorously evaluated intervention resulted in large scale improvements in exclusive breastfeeding and complementary feeding practices.

This program brief is targeted towards state/sub-state level decision makers and program managers, and outlines a set of recommendations for scaling up IYCF-Counselling Centres at the state/sub-state level.

Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.