The Alive & Thrive (A&T) initiative aimed to improve infant and young child feeding (IYCF) practices in Ethiopia through large-scale implementation of social and behavior change communication interventions in four regions of Ethiopia.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Complements earlier formative research through an assessment of communication channels, available resources, and training needs of health extension workers and volunteers.

The goal of the Alive & Thrive (A&T) Grants Program (2009 to 2014) was to identify new solutions for scaling up effective and sustainable interventions to improve infant and young child feeding by linking research to program delivery.

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive project.

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive (A&T) project.