An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

During the COVID-19 pandemic, policy makers and practitioners must learn from mistakes made during the HIV pandemic, when breastfeeding was undermined through isolating infants from their mothers, and formula feeding resulted in more infant deaths than the disease.

Data from three impact evaluations of large-scale social and behavior change communication (SBCC) interventions in Bangladesh, Vietnam and Ethiopia were used to examine whether early initiation of breastfeeding (EIBF) and non-prelacteal feeding are associated with increased prevalence of exclusiv

Many mothers have low levels of knowledge regarding breastfeeding and demonstrate poor practices, according to this cross-sectional survey (n = 2288) of a representative sample of women aged 15–49 years with at least one live birth in the past year conducted during June and July 2015 in the Boucl

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.