Journal article

Feb 07 2023

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy (Rollins N, Piwoz E, Zambrano P, et al, The Lancet. 2023)

Despite proven benefits, less than half of infants and young children globally are breastfed in accordance with the recommendations of WHO.

Journal article

Feb 07 2023

Breastfeeding: crucially important, but increasingly challenged in a market-driven world (Pérez-Escamilla R, Tomori C, et al, The Lancet. 2023)

This Series paper examines how mother and baby attributes at the individual level interact with breastfeeding determinants at other levels, how these interactions drive breastfeeding outcomes, and what policies and interventions are necessary to achieve optimal breastfeeding. 

Journal article

Feb 07 2023

The political economy of infant and young child feeding: confronting corporate power, overcoming structural barriers, and accelerating progress (Baker P, Smith JP, et al, The Lancet. 2023)

Despite increasing evidence about the value and importance of breastfeeding, less than half of the world's infants and young children (aged 0–36 months) are breastfed as recommended. This Series paper examines the social, political, and economic reasons for this problem.

Announcement

Aug 01 2021

bms code

BMS Code 40th Anniversary

40 years ago, the world acted to eliminate the inappropriate and harmful marketing of breastmilk substitutes. With partners around the world, Alive & Thrive is marking this important anniversary with a variety of insightful articles and materials. Learn more on our BMS Code page.

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

 
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