This program brief is targeted towards state/sub-state level decision makers and program managers, and outlines a set of recommendations for scaling up IYCF-Counselling Centres at the state/sub-state level.

Alive & Thrive conducted formative research to better understand the nutrition practices in Uttar Pradesh. We found that mothers can and will improve behaviors related to infant and young children nutrition when provided with social support and timely counseling.

Alive & Thrive conducted formative research to better understand the nutrition practices in Bihar. We learned that mothers are willing and able to eat more meals and more locally available food groups during pregnancy. Read our formative research brief to learn about other findings.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.