Not breastfeeding has significant health and economic impacts. The Cost of Not Breastfeeding Tool is an evidence-based modeling tool that uses open-access data to estimate the health and economic costs of not protecting, promoting, and supporting breastfeeding.

Breastfeeding is one of the smartest investments a country can make to build its future prosperity. It offers children unparalleled health and brain-building benefits.

Despite a favorable policy environment for maternal, infant, and young child nutrition (MIYCN), frontline delivery of critical MIYCN interventions has been a sustained challenge in India’s public health nutrition programs.

The brief highlights key factors to scale up IYCF with impact based on a review of lessons learned from the A&T initiative and other successful global nutrition programs.