Brief
Dec 12 2014
Overview of activities in Viet Nam (in Vietnamese)
Summarizes Alive & Thrive Viet Nam activities, achievements and lessons learned from each component. These documents are intended for policy makers, program planners and media. They were delivered in the December 2014 Dissemination Workshop in Hanoi
Journal article
Dec 01 2014
Incorporating elements of social franchising in government health services improves the quality of infant and young child feeding counselling services at commune health centres in Viet Nam (Nguyen, P.H., 2014. Health Policy and Planning)
This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.
Brief
Nov 29 2014
Overview: Framework for delivering nutrition results at scale
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Guide/Manual
Nov 28 2014
Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam
Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.
Brief
Nov 21 2014
Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.
Brief
Nov 20 2014
Mass communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.