Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes BRAC’s experience in Bangladesh from 2009 to mid-2014 implementing a community-based model to improve feeding practices in Alive & Thrive program areas and beyond

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

Explains how to introduce and prepare nutritious foods, offers tips on how to avoid and deal with fussy eating, and answers mothers’ questions. Distributed to mothers in nutrition franchises in Viet Nam.