Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes BRAC’s experience in Bangladesh from 2009 to mid-2014 implementing a community-based model to improve feeding practices in Alive & Thrive program areas and beyond

This reminder sticker prompts mothers to wash hands before food preparation and feeding.