This information card gives an overview of the results of the implementation of a social behavior change program on maternal nutrition in Bangladesh.

Alive & Thrive (A&T) Generation 2 is here. This phase of A&T aims to further enhance sustainability of projects and processes that generate positive improvements in maternal, infant, and young child nutrition (MIYCN).

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.