This information card gives an overview of the results of the implementation of a social behavior change program on maternal nutrition in Bangladesh.

In 2015, Alive & Thrive began testing the feasibility of integrating a comprehensive package of maternal nutrition interventions into the maternal, neonatal, and child health (MNCH) programs of BRAC, a non-governmental organization based in Bangladesh that has partnered with Alive & Thriv

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.