Ethiopia has made remarkable progress in decreasing child mortality and reducing the prevalence of stunting in the last decade. Between 2000 and 2016, the prevalence of stunting declined from 58 percent to 38 percent.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices

Timed and Age Appropriate Messaging for Infant and Young Child Feeding (TAAM-IYCF) is an approach that facilitates frequent one-on-one contact between health personnel and mothers of children less than two years of age.

This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.

Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.

Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.