Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Journal article

Dec 08 2020

The financing need for expanding paid maternity leave to support breastfeeding in the informal sector in the Philippines (Ulep, V., 2020. Maternal & Child Nutrition)

In the Philippines, workers in the informal economy are not guaranteed paid maternity leave. A non‐contributory maternity cash transfer to informal sector workers could improve social equity, economic productivity, and public health and nutrition through supporting breastfeeding.

Journal article

Dec 08 2020

Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

Journal article

Feb 25 2020

Different combinations of behavior change interventions and frequencies of interpersonal contacts are associated with infant and young child feeding practices in Bangladesh, Ethiopia, and Viet Nam (Kim, S., 2019. Current Developments in Nutrition)

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Journal article

Feb 25 2020

The cost of not breastfeeding: global results from a new tool (Walters, D., 2019. Health Policy and Planning)

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.

Journal article

Jan 11 2017

The association of a large-scale television campaign with exclusive breastfeeding prevalence in Viet Nam (Nguyen TT., 2017. American Journal of Public Health)

Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.

 
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