This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

The Alive & Thrive (A&T) initiative aimed to improve infant and young child feeding (IYCF) practices in Ethiopia through large-scale implementation of social and behavior change communication interventions in four regions of Ethiopia.

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

Alive & Thrive explores academic literature on fathers’ involvement in child feeding.

Describes the methodology and findings of a study designed to better understand the factors contributing to suboptimal IYCF practices and stunting in Ethiopia’s Amhara Region.