A breastfeeding promotion intervention in private facilities in Lagos, which included training for healthcare providers, increased the percentage of exclusively breastfed infants but had no impact on early initiation of breastfeeding.

Paired with improved counseling skills, demand-generation strategies could increase the population accessing the minimum number of visits to counseling services by 49%, according to this paper that investigated demand-generation strategies and supply-side factors influencing the utilization of fa

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P