Combining different behavior change interventions in Vietnam, such as exposure to mass media and interpersonal counseling, change psychosocial factors, including knowledge, intentions, beliefs, and social norms, this study suggests.

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December 2022

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.