Guide/Manual
Nov 28 2014
Strategic Design of Mass Media: Promoting Breastfeeding in Viet Nam
Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.
Report
Nov 06 2014
Using Behavioral Theory to Evaluate the Impact of Mass Media on Breastfeeding Practices in Viet Nam: Evaluation Plan and Baseline Findings
Presents findings of a 2011 survey that serve as the baseline for the evaluation of the Viet Nam mass media campaign.
