Announcement

Aug 01 2021

bms code

BMS Code 40th Anniversary

40 years ago, the world acted to eliminate the inappropriate and harmful marketing of breastmilk substitutes. With partners around the world, Alive & Thrive is marking this important anniversary with a variety of insightful articles and materials. Learn more on our BMS Code page.

Journal article

Dec 08 2020

Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

Journal article

Jul 16 2020

Exposure to mass media and interpersonal counseling has additive effects on exclusive breastfeeding and its psychosocial determinants among Vietnamese mothers (Nguyen PH., 2016. Maternal and Child Nutrition)

Combining different behavior change interventions in Vietnam, such as exposure to mass media and interpersonal counseling, change psychosocial factors, including knowledge, intentions, beliefs, and social norms, this study suggests.

Journal article

Apr 01 2017

Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Viet Nam: a cluster-randomized program evaluation (Rawat R., 2017. Journal of Nutrition)

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Journal article

Jan 11 2017

The association of a large-scale television campaign with exclusive breastfeeding prevalence in Viet Nam (Nguyen TT., 2017. American Journal of Public Health)

Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.

 
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