This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

This set of counseling cards used in community settings complements the larger set of counseling cards used in health facilities.