This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

The goal of the Alive & Thrive (A&T) Grants Program (2009 to 2014) was to identify new solutions for scaling up effective and sustainable interventions to improve infant and young child feeding by linking research to program delivery.

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive (A&T) project.